{"id":3821,"date":"2017-06-01T12:33:08","date_gmt":"2017-06-01T10:33:08","guid":{"rendered":"http:\/\/studentnewsgrid.com\/?p=3821"},"modified":"2017-06-01T12:33:08","modified_gmt":"2017-06-01T10:33:08","slug":"student-designer-celebrates-african-prints","status":"publish","type":"post","link":"https:\/\/studentnews.africa\/sng\/2017\/06\/01\/student-designer-celebrates-african-prints\/","title":{"rendered":"Student designer celebrates African prints"},"content":{"rendered":"<p>Ashleigh Masara, a familiar face in the local Stellenbosch fashion scene, is making a\u00a0name for herself with African prints. Masara\u2019s mother and grandmother have inspired her to break social norms by creating trendy and sophisticated fashion using African prints.<br \/>\n<!--more--><br \/>\nHer brand, Adeptian is derived from the Nigerian ethnic, Yoruba. Adeptian means \u201cthe crown tells a story\u201d.<\/p>\n<p>\u201cIt is a re-birth, or storytelling and an extension of who you are, Adeptian is thus a lifestyle,\u201d she says.<\/p>\n<p>Masara\u2019s designs go against the norm when it comes to fashion and setting trends. Her goal is to see African prints be celebrated.<\/p>\n<p>After many disappointing shopping trips, Masara realised that her fashion needs were not being met, hence starting her own brand.<\/p>\n<p>\u201cArt, fashion and photography all aim to tell a story and express the beauty of individuality. In the same way, I would like to express my cultural heritage.\u201d Masara hopes to touch the lives of those she meets through her designs and products.<\/p>\n<div id=\"attachment_3824\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3824\" class=\"wp-image-3824 size-large\" src=\"http:\/\/studentnewsgrid.com\/wordpress\/wp-content\/uploads\/2017\/05\/IMG_5438-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><p id=\"caption-attachment-3824\" class=\"wp-caption-text\">Image provided<\/p><\/div>\n<p>The 20-year-old BCom student juggles her studies and makes time to brand herself as well as complete orders for customers. Apart from designs, Ashleigh is also offering headwrap tutorials, following requests from keen students.<\/p>\n<p>In terms of collaborations, Masara is willing to learn and gain experience from her colleagues in the fashion industry. She currently works closely with Hazel Siseko of HAMU, a fashion and lifestyle brand and would like to work with local South African designers as well as international names, such as Thula Sindi and Duru Oluwu.<\/p>\n<p>Masara\u2019s tips for the gloomy Autumn days that lie ahead include; a bright wardrobe as well as a headwrap! For anyone looking to express their cultural heritage through what they wear, go check out Masara\u2019s <a href=\"https:\/\/www.instagram.com\/ashie_masara\/?hl=en\">Instagram page<\/a>.<\/p>\n<div id=\"attachment_3823\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3823\" class=\"wp-image-3823 size-large\" src=\"http:\/\/studentnewsgrid.com\/wordpress\/wp-content\/uploads\/2017\/05\/IMG_5721-724x1024.jpg\" alt=\"\" width=\"640\" height=\"905\" \/><p id=\"caption-attachment-3823\" class=\"wp-caption-text\">Ashleigh Masara wearing a dashiki<\/p><\/div>\n<div id=\"attachment_3826\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3826\" class=\"wp-image-3826 size-large\" src=\"http:\/\/studentnewsgrid.com\/wordpress\/wp-content\/uploads\/2017\/05\/IMG_5720-724x1024.jpg\" alt=\"\" width=\"640\" height=\"905\" \/><p id=\"caption-attachment-3826\" class=\"wp-caption-text\">Ashleigh Masara wearing a dashiki<\/p><\/div>\n<p>Written by Tess Vengade<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ashleigh Masara, a familiar face in the local Stellenbosch fashion scene, is making a\u00a0name for herself with African prints. Masara\u2019s mother and grandmother have inspired her to break social norms by creating trendy and sophisticated fashion using African prints.<\/p>\n","protected":false},"author":48,"featured_media":3825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[71,55,56,207],"_links":{"self":[{"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/posts\/3821"}],"collection":[{"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":0,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studentnews.africa\/sng\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}